The de Novo VIBE

The de Novo VIBE brings together five cultural pillars: Collaborate, Optimise, Develop, Empower and Xperience. Together, they describe how we show up for each other, how we challenge old ways of working and how we create better outcomes for our people and customers.
Our values are not statements on a page. They are practical choices we make every day: to listen properly, simplify what is complex, support growth, trust people to act and make the experience better for everyone involved.
How we deliver our values
Each pillar carries a value and the behaviour that shows it. The document sets these out as two lists, “How we deliver our values” and “How We Display Our Behaviours”; pairing them keeps each pillar whole.
We Collaborate
acting with integrity, communicating transparently and advocating for the right outcomes.
We actively listen with professionalism and empathy, bringing people together through open and respectful collaboration.
We Optimise
delivering excellence by challenging old ways of working, acting decisively and keeping things simple.
We take responsibility for our time, focus on what matters and hold ourselves to high standards.
We Develop
building sustainable and interesting careers for our people, while developing lasting value for our customers.
We prioritise strong relationships with our people and customers, helping each other achieve more by sharing our knowledge.
We Empower
trusting each other to do what is best for de Novo, our community and our customers.
We show respect and believe in the ability of others through encouragement, recognition and celebration.
We Xperience
making the journey fun and human, creating success for our people and our customers.
Through our leadership, we show respect, offer support and influence positively.




